

Two Red Dot Metaphors, One Better Business
In many ways, hotel rooms can be the great equalizer. Unless you’re staying in the presidential suite, we’re all saddled with the same uncomfortable beds, sad mini-bar and unreliable internet. But there’s something else essential you’ll find in every hotel room – even the presidential suite – and that’s the hotel guide on the back of the door. And what’s on that guide? A little red “you are here” dot and your path to the nearest exit. It’s a tiny representation of your locati